Whether you’re looking to sell your art online, get into a gallery, or provide a place for someone who stumbles across your work to find out more about you, this workshop will help you to hone in on what is important to you and how best to go about achieving your website goals.
Students will begin with a session with Laura Shabott to gain knowledge of writing good copy for the website and self-promotion by going over material such as the distinctions between a short and long biography, an artist statement and a resume. Through prior preparation and then assessment and active editing of these professional documents within the course, the completed materials can be used for a web site, social media and grant applications.
Students will next meet with Sian Robertson to begin designing their own web site, or to revamp an existing one. In this era of wide internet access and social media, it is vital for artists to have a web presence. A good web site does not have to be complicated or hard to maintain, but it is an essential tool for an artist who wishes to be taken seriously by prospective gallery directors, potential buyers and art collectors, and those who write about art. The workshop overall is specifically designed with a week between the two classes so that you can start to work on your site and get help with issues, opinions on layout, etc. during the second session.
The second week, students will meet for the second time with Sian Robertson to follow up on their websites and finalize details.