The Art of Promotion

Workshop Date:September 30

When: Saturday, 10-noon

Sessions: 1

Price: $50 donation to PAAM

Teaching Artist: Michael DeVellis and Katie Ambrose

*This was a Fall 2017 course. Please see our current and upcoming workshops to register for a workshop course.

In this fine arts-focused business development session with our presenter, The Powder Group founder, Michael DeVellis, attendees will be taken through an overview of how to brand and market their work in the digital age. Discussion will be focused on online and social media promotion. Reaching art lovers and buyers online is more critical than ever and the can be the key to successfully living your passion. After a 30-minute group presentation, each attendee will have the opportunity to have a one-on-one discussion with Michael DeVellis to review their specific social media and online presence, and have a headshot taken by photographer Katie Ambrose.

Michael DeVellis is the founder of The Powder Group, On Makeup Magazine, and The Makeup Show. DeVellis has the inside track on what it takes to make it big in the creative industries. His more than 20 years of experience working with hundreds of top artists, product lines, artist agencies, trade events, productions, and publications make him uniquely qualified to share an insider’s perspective on the career of freelance artist from any genre of artistry. His company, The Powder Group — an education and event production company based in New York City — launched in 2003 and since has produced artist-focused and freelance business development driven programs and events in more than 20 cities around the world including The American Beauty Tour, Makeup 101, Ten Words, The Artist Summit, Creative Exploration Workshops and Evolution many of which he has proudly partnered on with Provincetown Art Association and Museum since 2008. His diverse background and unique understanding of the creative, business, interpersonal, marketing and branding skills that are essential to creating successful career as an artist enable him to share the must-have understanding of what’s required to be a success in today’s ever-changing artist industry.


Katie Ambrose is a pro make up artist and photographer with fifteen years of experience in the industry. Equal parts beauty expert / visual artist / understanding confidante, Ambrose is loved as much for her calming influence as she is for her flawless makeup techniques and soulful portraits. She is co-owner of Groom Service Beauty & Dry Bar in Buffalo, NY, making behind the scenes beauty services available to everyone. She has worked on both coasts for national ad campaigns, music videos, commercials, movies and for New York Fashion Week. An expert in both men and kids grooming, Katie currently heads the grooming for the New Era/NFL This Is The Cap campaign and Fisher Price’s international product packaging.