As the founder of The Powder Group, The Makeup Show and On Makeup Magazine, Michael DeVellis has the inside track on what it takes to make it big in not only the beauty industry but in the world of freelance creatives. His more than 20 years of experience working with hundreds of top artists, product lines, artist agencies, trade events, productions, and publications make him uniquely qualified to share an insider’s perspective on how to best communicate with and reach your ideal customers and the industry at large. His company, The Powder Group, is based in New York City, launched in 2003, and since has produced educational programs and events in London, Sydney, Brussels, Shanghai, Paris and more than 20 cities around the U.S. and Canada featuring Michael personally and over 100 of the industry’s top educators. DeVellis has held executive roles with such pro focused brands including MAC and MAKE UP FOR EVER and has been a guest speaker at the beauty industry’s top schools and tradeshows including International Beauty Show NYC, Color Mundo Montreal, Pro Beauty UK, America’s Beauty Show, Chicago and The Makeup Show in Berlin, Miami, Los Angeles, NYC, Orlando, Dallas and Chicago.
His love of artistry across many mediums has led to his, and The Powder Group’s partnership with fine artists, photographers and writers from Los Angeles to New York City with a special focus on his beloved Provincetown and the Provincetown Art Association and Museum with whom he has partnered on multiple annual events since 2008.